Winter has arrived ❄️

The winter driving season is upon us and there is a lot of snow in the forecast. We’re here to remind you of the benefits of winter tires (especially for our Northern Ontario winters). Having winter tires on your vehicle during the winter season not only keeps you safe but can save you money on your insurance premium. Keep an eye out for hazardous roads and always drive according to the conditions.

It is recommended by many driving experts that you get purpose-built winter tires that have special compounds and tread designs to maintain your vehicle’s grip in snow, ice, slush or wet. A Consumers Report study, by driving engineers, found that winter tires helped front-drive cars reach 20 mph nearly 28 feet sooner than all-season tires did. Regardless of the evidence, only 31% of Ontarians use snow tires, according to a recent study, falling behind Quebec with 98% (it’s been the law there to use winter tires since 2008), 60% in New Brunswick, 56% in Nova Scotia, and 44% in Newfoundland and Labrador. We’re slightly better with the winter tires than Alberta at 31%, PEI at 27%, BC and Saskatchewan at 23% each, and Manitoba at 17%. Auto insurance claims by Canadians nearly double in winter, and it is worth noting that if you get in a crash where winter tires might have helped prevent, or mitigate, the damage done, the lack of snow tires could be a deciding factor in determining whether or how much you are at fault, in a court of law.  So not only can winter tires help keep you and your family safe, they can also prevent further costs to you in the case of an accident.

Watch the video below to learn more about how you can qualify for the winter tire discount!

Unsure if you’re eligible for a winter tire discount on your insurance premium? Contact us today and we’ll be happy to help you.