888.525.4662
contact@northernins.ca

About Us

Our Story​

Northern Insurance Brokers is a full-service brokerage offering Personal and Commercial Insurance solutions for residents and businesses of Northern Ontario since 1941.

Partnering with Navacord (the third-largest commercial insurance brokerage in Canada and a leader in both personal and commercial risk management solutions) has allowed Northern Insurance to continue developing strong, local relationships with the resources and products of a national firm. With offices in Sault Ste Marie & Sudbury, and professional relationships across all of Northern Ontario, we provide the Local Touch that our clients desire, with the National Strength and products that fit their needs.

We understand the importance of protection for your family, your property, and your business. With access to the broadest selection of insurers and proprietary solutions to go along with decades of local experience, we offer the competitive pricing, great products, and expert advice that you deserve. Allow us to make sure you have the right protection today.

Know the Risks. Know the Solutions. No More Maybes.

We were founded in 1941 in Sault Ste Marie, offering general insurance products, life insurance, and real estate services. See how the business grew through growth and acquisitions of agencies.
1941

Algoma Insurance Agency is founded in Sault Ste Marie, by Mr. Aird Hollingsworth.

1963

Mr. William Horbatuk joins Mr. Yeomans as a shareholder, and Algoma Insurance Agency becomes Algoma Insurance Agency Limited. Over the next six years, Algoma acquires three small insurance agencies and continues to grow within the community.

1975

The Company expands to become Algoma Insurance and Realty Ltd., with the Principals being Mr. Horbatuk, Mr. Lynn Keating, and Mr. Tony Luciani.

1981

The Registered Insurance Brokers of Ontario (RIBO) is established as a self-governing body, and the firm is accordingly re-registered as Algoma Insurance Brokers Limited, the name that would remain in place for the next 40 years. During this year Mr. Luciani and Mr. Keating leave the firm.

1987

Mr. Keating sells his remaining interest in Algoma, and Aldo Borelli (who joined in 1983 as a Commercial and Personal Insurance Account Executive) becomes a partner in the firm.

1990

Algoma Insurance Brokers Limited acquires Chitty Insurance Brokers, a prestigious firm that has operated in Sault Ste Marie and area since 1910. Mr. James Horbatuk becomes a partner in the firm.

2012

Doug Sykes Insurance Inc. merges with Algoma Insurance Brokers Limited.

2016

Insurance Depot Inc. is amalgamated into Algoma Insurance Brokers Limited.

2019

Mr. Ryan Bentley (who joined the firm in 2008) and Mr. Aldo Greco (who joined the firm as COO in 2017) become joint owners of the Company. Mr. Bentley assumes the role of President & CEO and Mr. Greco assumes the role of COO & CFO, following the retirement of Mr. James Horbatuk, who served as President & CEO for many successful years.

April 2021

Algoma acquires Northern Insurance Brokers Inc., a brokerage based in Sudbury that represents Algoma’s first investment in the Sudbury region and planned expansion throughout Northern Ontario. Northern Insurance Brokers operated for many years serving both Personal and Commercial Sudbury-based clients.

November 2021

The Company becomes part of Navacord Corp. – Canada‘s fourth-largest Commercial Insurance brokerage, and a leader in risk management solutions, with a significant presence in the Personal Insurance marketplace. Algoma Insurance Brokers Limited formally changes its name to Northern Insurance Brokers Inc. across all regions.

Present Day & What's Ahead

Northern Insurance Brokers, as part of Navacord, will continue serving clients in Sault Ste Marie, Sudbury, and across all of Northern Ontario as one of the largest local insurance brokers in the region. With a friendly, knowledgeable team of insurance professionals, NIB has continued to grow across Northern Ontario, serving clients who value the Local Touch we provide, coupled with the National Strength of Navacord’s backing.

The Future
Northern Insurance Brokers Inc./Navacord Corp. will utilize their combined strengths to further expand and serve clients across Northern Ontario.
Image of Algoma Insurance Brokers in the Past

Founded over eighty years ago, Northern Insurance Brokers is one of the largest independent insurance brokerages in Northern Ontario.